Carcloud
a parking space finder & rental app.
*UX/UI
*PRODUCT DESIGN
*INTERACTION DESIGN
*MOBILE APP
Overview
My goal for this project was essentially to help people find parking spaces in crowded areas, and I went through several ideations which resulted in an app that allowed users searching for spaces to connect with those who possess spaces to rent out, AirBnB as a model.
My Role
Since this app is one that would be used in a vehicle, both while driving and while parked, I recognized that safety would be a huge concern, and augmented by the necessary facility in functionality important in all apps. After User research, I went though many iterations of the app, eliminating any that proved cumbersome or superfluous. Aside from the AirBnB model, I gained inspiration from Google Maps and Waze for ease of use on the fly, as well as Uber and Lyft to gain insight into swift functionality.
Services
- Interaction
- GPS Tracking
- Branding
- Content Creation
Personality
- Fun
- Chill
- Stress-Free
- Casual
Art director
- Kira Wilson
- Bradford Prairie
Completed
- Spring 2023
- Interaction Design
- SDCC
*PROCESS
GETTING A FEEL FOR
THE TARGET AUDIENCE.
After conducting interviews with eight people of different demographics, pain points, and varying localities, I made an affinity diagram, which uncovered four main areas of I might concentrate my effort on for this app: 1) Navigation & Directions; 2) Booking & Payments; 3) Search & Discovery; and of course, 4) User Experience. My User Personas express Users from two different crowded regions (Southern California and Miami, FL).
USER PERSONAS.
*SKETCHES
ITERATIONS LED TO A RETRO AND PLAYFUL, BUT CLEAN DESIGN.
*WIREFRAMES
I LIKE SKETCHING FREEHAND, VIVIFYING A "DRAWING IS
THINKING" MENTAILY.
*COMPLETED APP
KEY LEARNINGS.
Developing my solutions for parking dilemmas presented numerous challenges. Initially, I explored utilizing GPS technology to pinpoint empty spaces, but this proved impractical and potentially unsafe. Hence, I pivoted to an AirBnB model for parking spaces. However, further exploration revealed additional impracticalities, including the rapid turnover of rented spaces and the proximity of paid parking in high-demand areas. Addressing these concerns, I see the need for a solution that offers greater value to stakeholders. Despite these challenges, I remain committed to refining Carcloud through continuing user interviews, aiming to develop a more effective parking solution for crowded environments.
